Hannah Fettig

Hi! I’m Hannah Fettig, a recent graduate from Arizona State University with a B.S. in Digital Marketing, a minor in Digital Audiences, and a certificate in International Business.

PROFESSIONAL EXPERIENCE

Marketing Intern | Evening Entertainment Group | Scottsdale, AZ Aug 2024 – Present

• Assist with the planning and executing of industry events at various EEG venues.
• Collaborate with the operations, social media, and graphic design teams to execute campaigns.
• Collect and study analytics to develop a monthly dashboard evaluating the return-on-ad-spend.

Summer Marketing Assistant | The Peculiar CMO | New York, NY May 2024 – Aug. 2024

• Captured pictures and videos at various client industry events in NYC.
• Developed content calendars, ensuring alignment with client strategies and brand guidelines.
• Tracked marketing metrics and designed custom client reports to evaluate monthly performance.

Project Manager | Beck Marketing Services | Phoenix, AZ June 2022 – Jan. 2023

• Oversaw 5 client accounts, where I was responsible for developing the social media strategy.
• Collaborated with copywriters and graphic designers to create content calendars using ClickUp.
• Developed and launched social media campaign strategies targeting audiences of 50,000+ users.

Marketing Intern | Fanntastic Media | Phoenix, AZ June 2022 – Jan. 2023

• Designed engaging organic and paid content for various social media platforms.
• Increased search engine optimization by 50% through target audience research.
• Cultivated an online community of 75,000+ users on an account through audience engagement.

EDUCATION

Arizona State University, Bachelor of Science in Digital Marketing Aug. 2021 – May 2025

• Minor: Digital Audiences
• Awards: New American Provost’s Award, W.P. Carey School of Business Dean’s List
• Certificates: International Business

CIEE Open Campus Program | Madrid, Spain Jan. 2023 – Feb. 2023

Relevant Coursework: International Marketing Strategies, Cross-Cultural Communication

CIEE Open Campus Program | Sydney, Australia Feb 2023 – March 2023

Relevant Coursework: Introduction to Start-Up Businesses, International Business Practices

LEADERSHIP & PROFESSIONAL DEVELOPMENT

Management Leadership for Tomorrow | Member | Washington, D.C. July 2023 – Present

• Engages in a professional development program designed for undergraduates in the U.S.
• Completes program coursework that enhances career skills and industry knowledge.
• Attends events hosted by marketing leaders like Google, Meta, and more.

Global Career Accelerator | Student | Online Aug. 2024 – Dec. 2024

• Studied E-Commerce Marketing with Shopify, where I designed and launched an online store.
• Earned an “E-commerce Specialist” certification  and built a professional portfolio as a capstone project. 
• Enhanced intercultural competency by collaborating with international teams.  

Alpha Chi Omega | Social Media Assistant | Tempe, AZ | Jan. 2022 – Dec. 2022

• Assisted in educating and actively engaging our 30,000+ Instagram following. 
• Raised online awareness for both Alpha Chi Omega’s national and local philanthropic initiatives.
• Conducted research on social media trends, algorithm updates, and best practices to increase reach for recruitment purposes.  

SKILLS & CERTIFICATES

Technical Skills: Project Management, Ad Strategy, Social Media Management, Data Analysis 
Computer Skills:  Google Ads, Meta Ads Manager, Microsoft Office Suite, Hootsuite, Canva, Asana

Certificates: Digital Marketing, Digital Ads Specialist, E-commerce Specialist, New Audience Development, Hootsuite Platform