Welcome to My Portfolio
I have four years of experience in digital marketing, social media management, and ad strategy. From content creation to campaign execution, I have developed and implemented strategies that drive brand engagement and performance. My portfolio showcases my work in content creation, social media management, and audience growth I’ve accomplished across multiple accounts.
Charity Water: Engaging the Next Generation of Donors
For this portfolio project, I developed a social media strategy for Charity: Water, a nonprofit dedicated to providing clean and safe drinking water worldwide. My focus was on creating The Spring, a program aimed at engaging younger audiences in recurring donations. This project involved devising a brand and content strategy tailored to this demographic. Using storytelling, social media engagement, and community-driven initiatives, I designed a campaign that made charitable giving more accessible and compelling for young donors.
E-Commerce Marketing with Shopify
As part of the Global Career Accelerator, I designed and launched a fully functioning Shopify store for the reef-safe sunscreen brand Nöz. I developed a clear customer persona, crafted a strong value proposition, and implemented a vibrant, on-brand visual identity. I applied SEO best practices including high-volume keyword research, optimized meta tags, and strategic site architecture to drive discoverability. I also created and showcased paid ad campaigns using Google and Meta targeting tools, with a focus on behavior and demographics. My work included A/B testing strategies to boost conversions and social media tactics tailored for Instagram and TikTok. (Note: The store link has since expired, but you can access a tour of my site via the link on slide 10).
Data-Driven Storytelling Using GA4
For my capstone project, I analyzed Cronkite News’ website and social media performance to identify strategies for attracting more high-quality users, who complete conversions My report examined audience segments, traffic patterns, and platform performance, uncovering key insights such as why Facebook outperformed Twitter and explaining anomalies like the spike in site traffic on certain dates. These findings informed data-driven recommendations to improve Cronkite News’ social media strategy.
SKIMS – Social Media Strategy to Bridge the Audience Age Gap
For this assignment, I developed a social media strategy for SKIMS. The goal was to bridge the age gap in SKIMS’ customer base by targeting an audience that was underrepresented in their existing online following. To achieve this, I conducted a detailed analysis of the current audience, performed an Instagram audit to assess content performance and engagement trends, and proposed S.M.A.R.T. goals to guide the brand’s strategy. Through these insights, I formulated recommendations to enhance SKIMS’ social media presence and connect with a more diverse age group.
Certifications
Google Ads Search
Google Analytics
Hootsuite Platform
Hootsuite
E-Commerce Specialist
Global Career Accelerator x Shopify
Some Accounts I’ve Worked With
Desert Foothills Landscape
Phoenix, AZ
Yoga Democracy
Phoenix, AZ
Bright Ventures
New York, NY
Short-Form Video Content
Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.
Some social media posts I curated and shared aimed at driving engagement:
Cultivated an Online Community of 75,000+ Users
By implementing customer relationship management (CRM) strategies —including personalized engagement, social listening, and proactive customer service— I grew Yoga Democracy’s Instagram following to 75,000+ engaged users. By consistently responding to DMs, leveraging user-generated content, and using Instagram Stories for feedback, I strengthened customer relationships. Additionally, I monitored brand mentions, analyzed engagement trends, and hosted live Q&As to enhance community interaction. These tactics fostered a loyal audience, increased brand trust, and contributed to long-term customer retention.
Hannah Fettig 