Hannah Fettig

#1 Uber Eats “A Century of Cravings“

Uber Eats collaborated with actor Mathew McConaughey to address the NFL’s biggest

conspiracy: football was created to make people hungry. In the commercial, McConaughey steps

into various roles throughout the decades to expose football’s dark secret.

The ad humorously reinterprets football history. McConaughey suggests the Green Bay Packers

were named after meatpackers, nodding to Wisconsin’s meat production history. Later, while

eating chicken wings with friends, he jokes, “I think I got a good name for Buffalo,” referencing

the Buffalo Bills.

In the final scene, McConaughey sits in a conference room brainstorming a name for the big

game. When a colleague suggests “Super Cup,” he dismisses it, saying, “You can’t eat out of a

cup! But a bowl… How about a Super Bowl? And we’ll start naming players after appliances.”

The ad ends with William “The Refrigerator” Perry chiming in, “Coach, do I have to be called a

refrigerator?”

The ad concludes with cameos from Charlie XCX, Martha Stewart, and finally, Greta Gerwig,

who complains, “Matthew, you want me to make a movie about a football conspiracy?”

“A Century of Cravings” cleverly reimages football history, from pigskins, Buffalo wings, and

even Omaha steak calls – all tied back to food. I love this ad for giving new meaning to old

traditions and presenting what could be the greatest conspiracy in American sports, all backed by

A-list celebrities.

#2 Taco Bell “Live Más Drive Through Cam“

Taco Bell gives the stage to hundreds of fans, celebrating their love for the brand. The

commercial features a fan-first approach to advertising that turns customers – not celebrities –

into the stars of the show. But, what would a Super Bowl commercial be without at least one

cameo? Throughout the thirty second ad, we see Doja Cat and Lebron James briefly appear to

complain about their lack of screen time.

This ad works because it prioritizes authenticity over celebrity culture. By turning drive-thrus

across the country into photo booths, it captures the spontaneous joy of a Taco Bell run, creating

community-driven storytelling that unites all fans of the ‘Live Mas’ lifestyle.

#3 Pfizer “Knock Out”

Pfizer’s 60-second commercial showcases a young cancer fighter boxing like a champion to LL

Cool J’s iconic rap song, “Mama Said Knock You Out.” The young patient rings the celebratory

bell, a symbol of completing cancer treatment, and triumphantly leaves the hospital. He parades

through the streets, runs up a set of stairs in a nod to Rocky, and finally reunites with his family

at home. The commercial ends with the bold message, “We’re Gonna Knock You Out.”

I love this ad because it brings a note of resilience and motivation to those fighting cancer. The

power of music adds a hopeful tone for those battling illness. It’s an inspiring way for Pfizer to

announce their goal of achieving 8 cancer breakthroughs by 2030.

Final Takeaway: Community, Culture, and Conversation Win

These ads show that the most successful brands aren’t just selling products – they’re selling

moments that resonate. Some made us laugh, others moved us, and some had us scrambling for

QR codes. But the best ones became part of the cultural conversation.

While some argue that Super Bowl ads aren’t effective, I believe they’re only getting bigger,

bolder, and more interactive. I’m always eager to see how brands capture consumer attention and

engage the nation during such an important event for advertising.